OBJECTIVE
SIMPLIFY + DIGITIZE + SUMMARIZE the Team Training + Athlete Management process
PROBLEM
Inefficient + Ineffective Resources for Developing + Disseminating Athletic Training
SOLUTION
Provide a DIGITAL TOOL that helps coaches deliver Age-Appropriate + Sport-Specific Athletic Training
Status Quo
A significant amount of athletic development time is currently spent focusing on the Skills + Drills of a Sport, the tip of the training pyramid, without adequately developing the athletic foundations. This leads to burnout, injury, and discouragement among young athletes.
FEATURES
Athlete Management
Assists coaches in training and managing athletes year-round by allowing them to deliver workout plans, track data, and review the progress of each athlete enabling them to individualize their coaching methods to the individual athlete.
Data Visualization
Track, visualize and compare training data enabling coaches to assess the progress of individual athletes, teams, and position groups. This also enables athletes to view + monitor their own progression encouraging and inspiring them to keep working hard.
Flexibility
Athletes may do training workouts independently or together as a team. Allows coaches to tailor workouts specific to a player/positional needs and alter based on athlete progress.
Efficiency
Efficient use of time with age-appropriate, sport-specific accurate training plans, communication and athlete/team management.
Nutrition
Provide nutritional information, tips and reminders for adequate and efficient athletic fueling to enhance both training and performance.
Customization
Allows for customizations throughout the training and planning process to allow coaches and programs to utilize the tools as it best suites their athletic program.
Case study
Our concept for this digital athlete training and management tool derived from working with two athletes. Sarah, who was looking to advance her athleticism to increase her chance of playing volleyball collegiately. And Avery, who needed to improve his athleticism to increase his confidence and continue playing competitive baseball.
Sarah Smith
Improve Sport-Specific Metrics to Become a Volleyball College Recruit
avery Foster
Increase Athleticism + Build Confidence
TARGET AUDIENCE
There are two main audiences for this app. They can either utilize the pre-built sport-specific, age-appropriate training progams -OR- utilize the workout library to customize workouts.
Based on our secondary research, there are roughly 44.7 million athletes in the youth market nationally and the value of the youth sports industry is projected to reach $77.6 billion globally by 2026.
MIDDLE + HIGH SCHOOL ATHLETIC PROGRAMS
TOURNAMENT/COMPETITIVE TEAMS
REVENUE MODEL
Middle + High Schools
$6500/school/year
Travel/Competitive Teams
$120/user/year
market value
